NSPCC Brand Refresh2018-09-21T14:40:02+00:00

Project Description

NSPCC Brand Refresh (pitch)

NSPCC Brand Refresh (pitch)

NSPCC Brand Refresh (pitch)

The work

The pitch was to create a new brand and visual representation of the chosen creative strategy. This came in the form of a refreshed identity, press advertising and ‘mood video’. It was decided early on not to experiment with the font of the logo, due to it’s 98% brand recognition, it was therefore key to get the font for the line ‘protecting childhood’ to do the rest of the work. The style and “smile” shape of the font, coupled with the strong imagery, bringing across the unique imagination of children, really helped strengthen the message of protecting the freedom and fun that childhood brings, something that every child deserves.

This was a job that we were all very proud of, and thoroughly enjoyed working on. Part of the project was to create a mood video to help demonstrate the message and approach we recommended.


Brand development
Campaign planning
Press advertising
Video storyboarding
Industry research

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Our work

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Our work

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