Unilever Mobile Guidelines2018-09-25T15:37:11+00:00

Project Description

Unilever Mobile Internal Guidelines

Unilever Mobile Internal Guidelines

Unilever Mobile Internal Guidelines

The work

Unilever wanted a document for internal use that would advise their in house teams on best practices when designing mobile and web apps. The document was based around the ‘mobile first’ principles of stripping content back and keeping everything simplistic and well sign posted. We pushed the ideas of prioritising content over navigation, breaking down long forms and knowing when to use native components. With areas such as the use of images still being such a sticky point, the document covered all possibilities and linked to findings in research so that the user could decide what was best for their job.

Deliverables

Brand development
Industry research
Guidelines & specs
Copywriting

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